In this post, we’ll show you the 12 most motivational graphic design trends in 2022 and why they’re getting popular.
As in any industry, graphic design is constantly evolving. Trends come and go, new technologies emerge and designers adapt or fall by the wayside.
In recent years we have seen several graphic design trends rise to the top. If you want to stay ahead in the world of brand design, it’s important to know which trends are hot and which ones to avoid.
Summary of 12 most motivating graphic design trends in 2022
- Inclusive visuals
- Serif fonts are back
- Custom Brand Images
- Geometric projects in stock
- Authentic hand-drawn elements
- Eco & Nature
- Nice data visualizations
- Neon backgrounds
- Colorful icons and illustrations
- Big typography
- Designing mixed media
- Brand memes
12 most motivating graphic design trends in 2022
1. Inclusive visuals will be key
Inclusive visuals are one of the key visual branding trends in 2022. They involve people from all walks of life in their designs, regardless of gender, race, or orientation.
Why is this trend so important? Recent years have exposed the marginalization that many groups face. Companies should strive to make as many people as possible feel represented.
Inclusive visuals are also invaluable for market research purposes. More companies have recognized the benefits of conducting user surveys with their target audiences. Who better to include in these studies than those not represented by the current imagery?
2. Serif fonts are coming back
Branding with serif fonts
Fonts play a vital role in the world of brand design. The fountain landscape is also constantly in motion. One specific area where this is apparent is the use of sans serif fonts, which have been on the rise since 2016.
But in 2021 we’ve seen a shift from that trend, and in 2022 we expect a return to more traditional, classic font options like serif fonts.
It’s not that sans serif fonts aren’t more popular – they’re just a little overused right now. As a result, we see graphic designers turning to serif fonts and even handwritten scripts for branded images. This is a great way to evoke nostalgia while still looking elegant and soothing.
3. Custom Brand Images
In the past year, we have seen an increase in the popularity of custom photos and illustrations in web design. From minimal flat images to full photo collages, designers are looking for ways to add interest and creativity to their designs.
Pipedrive has also created custom artwork for your posts. This house style has become unique, which helps to increase brand awareness.
There are a few reasons for this trend. First, custom photos and illustrations help brands differentiate themselves from the competition.
With so much noise on the internet, it’s more important than ever for businesses to find ways to differentiate themselves. Custom visuals provide an easy way to do this.
Second, custom visuals are more appealing than stock photos. When people see something that feels unique and personal, they are more likely to notice it.
So if you’re looking for a way to bring some creativity into your work, the rising popularity of custom visuals is good news for you.
The only downside is that these can be expensive to produce. You also need someone on your team with strong design skills if you want to create unique looks. If you want to create a truly unique brand, custom visuals are a must.
4. Powered Geometric Projects
Imagine the most popular logos in the world. What do they have in common? Chances are you will find some geometric shapes either in the icon or in the font. Geometric shapes and illustrative styles are growing in popularity and showing no signs of slowing down.
Zendesk has made clever use of geometric shapes in its marketing visuals, such as in this Twitter post about the geometric shapes in its logo.
Why is this trend so popular? On the one hand, it is visually appealing. The geometric shapes are sleek, simple, and eye-catching, making them perfect for logos and branding. When done correctly, they tend to be more playful and can communicate playful or lively personalities.
Alternatively, illustrative charts have also become popular. The illustrations leave room for interpretation and are fascinating. That’s why they are at the top of our list.
5. Authentic hand-drawn elements will be in high demand
Big brands have struggled with authenticity in recent years, especially during the pandemic. Real people are a great way to maintain authenticity.
But it is not always possible to take high-quality photos of models or clients. That’s where authentic hand-drawn elements can fill the gap.
They are a great way to add a personal touch to your projects. In addition, the hand-drawn designs draw attention amid the sea of highly produced social media visuals.
In 2022 we are seeing an increase in hand-drawn designs from the brand look. Businesses may need the help of graphic designers, but there are online tools, such as Venngage’s graphic design solution for marketers, that make it easy to design visuals even with no design experience.
6. Ecological and Natural Images
One of the most popular brand identity trends of recent years has been the use of images of nature in designs. This is reflected in everything from product packaging to website design.
There are a few reasons why this trend is so popular. On the one hand, it is a way to add some natural beauty and tranquility to an often hectic world. In addition, images of nature are often associated with positive emotions such as happiness and joy, which can help create a positive association with your brand.
If you want to add some natural beauty to your brand, consider using images of plants, flowers, and landscapes in your designs. Make sure to choose images that are relevant to your product or service and that don’t detract from your design.
7. Fun Data Visualizations
In the past, data visualizations were often dry and boring. They are designed to present information clearly and concisely. However, in 2022 we will see more fun data visualizations popping up.
And Twitter Marketing has been busy creating a series of colorful data visualizations for trending topics on the social network.
Why is this trend happening? Especially since people are getting tired of seeing the same data visualizations over and over. They want something new and interesting to watch, and that’s where fun data visualizations come in.
These visuals are designed to entertain and inform, even if they take the form of traditional data visualizations.
This funnier take on data visualization leans toward marketing meme fiction, another graphic design trend that’s taken over the brand design world (more on that later).
8. Vibrant Neon Wallpapers
The trend style for background colors changes every year. Pastels, bold colors, or neons will become even more popular and dominate the brand scene until designers switch to another new style.
The goal is to create a background that doesn’t look too busy and distracting. We are now seeing neon backgrounds making a comeback in time for 2022, especially in new logo design trends that utilize these neon colors and brand visuals.
We mentioned Twitter Marketing earlier. Not only did they create fun data visualizations, but the platform also took bright neon backgrounds for their visuals.
The reason neons are making a comeback is that they are a great way to stand out in a crowded digital landscape. Striking colors add personality to your designs and give your brand a fun personality.
From a brand identity perspective, a neon background can also make visual elements such as icons and text more readable, creating a color contrast with other design elements.
9. Colorful icons and illustrations are available
2022 is the year of colors. We’ll see more colorful icons and illustrations as a way to add personality to the brand’s visuals.
These kinds of visuals break the monotony of a photo-centric social media timeline, making them a great resource for brands to grab attention.
Another reason to use colorful icons and illustrations? These looks are incredibly versatile. They can be used for different digital platforms and always stand out from the crowd.
In addition, colorful icons and illustrations are also a great way to add some fun and whimsy to your designs, which is much needed given the current global situation.
10. Big Typography Will Dominate
It’s not just the font styles, but the sizes that change from year to year. The use of large fonts has disappeared but is now becoming popular with designers again in 2022, they want their visuals to have an impact and they prefer large font sizes.
Again, as we’ve seen with so many brand identity trends, this is crucial to attracting attention in a very busy digital world. Everyone is competing for the attention of the same groups of people. A large font will help you stand out from the competition. Plus, it’s a fun way to add some personality to your designs.
The great thing about great typography is how easy it is to implement it into almost any project, including logos, websites, and even printed materials.
11. More Mixed Media Designs
Anyone who has spent any time online knows that mixed media designs have been around for a while, but it’s getting more popular in 2022. This is because they allow designers to experiment with a variety of different design elements and styles.
Mixed media is a unique way to make visuals stand out, especially if you want to share a powerful message with your audience.
12. Brand Memes
Brand memes are a new trend that has caught the attention of the public. They are already very popular on social media and it’s growing bigger in 2022.
Memes are a great way to show a sense of humor and personality. It can be challenging to encapsulate these aspects of a brand in digital marketing.
But memes are so popular and easy to understand that brands can easily adapt them or create new ones and build an instant connection with their audience.
Plus, memes help brands and audiences find each other on a more personal level. The biggest advantage of using memes? They are an inexpensive way to get your brand in front of people.
Conclusion: Top 12 most motivating graphic design trends in 2022
Brand identity styles are constantly evolving according to the needs of the audience. This is what is happening in 2022.
The 12 graphic design trends we’ve listed here have already made an impact in 2021 and will continue to be strong in 2022. Most are easy to implement into your graphic design process and will help businesses attract more positive attention. Hope this helps, see you next time! Please try to support vdtips by sharing this post thanks.